Case Study / LG UltraGear

LG UltraGear National Best Buy Rollout

A full turnkey retail display program created to launch LG's first standalone laptop and gaming monitor experience across Best Buy stores in Canada.

LG partnered with us to design, build, and install its first standalone laptop and gaming monitor display program for Best Buy stores across Canada. We delivered 25 custom tables as a complete turnkey solution, creating a premium branded environment that brought together LG UltraGear gaming monitors and LG laptop products in a single retail destination.

The installed LG UltraGear display on the retail floor at Best Buy Canada
Client
LG
Retail Partner
Best Buy Canada
Program
Standalone Laptop & Monitor Display
Rollout
25 Stores
Scope
Design, Fabrication, Installation
Feature
Motorized 50-Inch TV Version
01 - Overview

The Brief

LG needed a dedicated in-store platform for presenting its gaming monitor and laptop lineup together in a more immersive and brand-led way. The objective was to create the first standalone retail display of its kind for the category while making the experience scalable for rollout across Best Buy locations in Canada.

02 - Constraints

The Challenge

The display had to combine strong brand presence, clean product presentation, durable construction, integrated lighting, and practical in-store functionality. It also needed to support multiple screen formats and product types while maintaining a refined retail footprint suitable for national deployment.

The Feature

A 50-inch screen that rises and lowers at the press of a button.

03 - Solution

What We Built

We designed and produced a custom display table system that showcased LG UltraGear gaming monitors alongside LG laptop products in a high-visibility retail environment. The program included illuminated branded elements, integrated technology presentation zones, and a specialized version featuring a 50-inch television that could raise and lower at the press of a button.

Annotated concept sketch of the LG UltraGear gaming display table showing branding panel, monitor mounts, RGB lighting and cable management Concept & Engineering
04 - Execution

Turnkey Delivery

Our team managed the full program from concept development and engineering through fabrication, finishing, logistics, and installation. The final result was a turnkey rollout of 25 tables installed in Best Buy stores across Canada, giving LG a consistent and elevated branded presence at national retail.

The LG UltraGear display table built and lit during fabrication at the Access Retail Group facility In Fabrication
The LG UltraGear display installed in the PC gaming department at Best Buy Installed at Best Buy
05 - Outcome
25

A national, first-of-its-kind rollout.

The program established LG's first standalone retail destination for its laptop and gaming monitor lineup and delivered a polished, high-impact experience across multiple Best Buy locations. It demonstrated our ability to execute not only the design and fabrication of complex retail fixtures, but also the logistics and installation required for a national rollout.

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